What is Pura Vida Lifestyle

Pura Vida Lifestyle is a 7-month interactive journey that teaches the Costa Rican philosophy of simple, joyful living. Through stories, traditions, recipes, wellness practices, and connections with local artisans and communities, it helps people bring the spirit of Pura Vida into their daily lives while creating positive impact in Costa Rica and beyond.

Mission

The 7-Month Pura Vida Training takes you beyond tourism into the heart of Costa Rica’s culture, nature, and traditions. Each month, you’ll explore themes like beaches, volcanoes, rainforests, and local rituals while practicing wellness, cooking simple recipes, and connecting with artisans and communities. By the end, you’ll become a certified Pura Vida Ambassador, carrying Costa Rica’s joy and simplicity into your daily life.

Vision

To share the Pura Vida way of life with the world—inviting people everywhere to embrace happiness, simplicity, and a deep connection with nature and culture. We envision a future where the spirit of Costa Rica touches lives globally, fostering meaningful relationships with our country, supporting sustainable tourism, and empowering local communities, all while preserving the richness of our cultural and natural heritage

How it started

The idea for Pura Vida Lifestyle grew from a simple observation: many tourists leave Costa Rica feeling inspired but struggle to carry the Pura Vida mindset back into their daily routines. We wanted to create more than just souvenirs or memories—we wanted to build a bridge. A way for people to stay connected to Costa Rica’s culture, people, and values long after their trip ends.

Through collaboration with local artisans, historians, wellness experts, and community organizations, Pura Vida Lifestyle was born—a living experience that transforms tourism into a lasting lifestyle

Our Purpose

At its core, Pura Vida Lifestyle exists to:

Extend Costa Rica’s cultural and wellness experience into tourists’ everyday lives.
Connect travelers with local organizations, artisans, and farmers whose traditions and livelihoods embody Pura Vida.
Teach people how to live more joyfully, sustainably, and authentically.
Drive social impact, both in Costa Rica—by supporting local communities—and abroad, by inspiring people to live more intentionally in their own homes .

The 7-Month Ambassador Training Program

The heart of our platform is a 7-month experiential journey, designed to guide participants from curious travelers to certified Pura Vida Ambassadors.

Each month explores a different theme that has shaped Costa Rica—such as beaches, volcanoes, rainforests, and cultural traditions—and ties it to practical lifestyle habits. The program blends:

Culture & History – Stories from pre-Columbian civilizations to modern-day democracy.
Tradition & Symbols – Festivals, sayings (dichos), crafts, and rituals.
Recipes & Wellness – Simple, joyful meals and nature-inspired practices.
Community & Impact – Real connections with artisans and cooperatives whose work you directly support

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By the end of the journey, participants earn the title of Pura Vida Ambassador, not just for what they learned but for how they live—with presence, gratitude, and connection.

Brand Key- Pillars

Our experience is built on five core pillars that capture the heart of Costa Rica’s Pura Vida way of life:

Pura Vida Values – Living with joy, gratitude, and simplicity every day.
Impact – Creating real change by supporting artisans, farmers, and community projects.
Wellness – Embracing balance through mindful practices, movement, and natural healing.
Nature – Finding inspiration and peace in Costa Rica’s beaches, forests, volcanoes, and wildlife.
Culture & Community – Celebrating traditions, connecting with people, and sharing life together.

Beyond Training: A Living Platform

The journey doesn’t end after seven months. Our website includes:

Community Hub – A space to share stories, photos, and experiences with other Ambassadors.
Impact Dashboard – Transparent tracking of how your journey supports artisans, reforestation, and cultural preservation.
Blog & Learning Center – Articles, guides, and mini-courses to keep exploring Costa Rica.
Monthly Challenges – Ongoing lifestyle prompts to keep living Pura Vida daily